by Terry Murphy | Jan 29, 2020 | Management, Strategic Thinking
“We can’t improve our reach until the new digital marketing manager is onboard.” “We can’t….until…” How often does the solution to one issue depend on the solution to another? But does it really have to? Sitting in a prefect’s common room some decades ago, a group...
by Terry Murphy | Nov 9, 2019 | Management, Strategic Planning, Strategic Thinking
To what extent does it or could it affect your path towards your mission? How many times have you bought something or used a service, only to be followed up with a survey? “On a scale of 1-10, how likely are you to recommend Xxxx to a friend?” I was asked this after...
by Terry Murphy | Oct 8, 2019 | Management, Mission Statements, Strategic Planning, Strategic Thinking
Mission Statements are often more about marketing than inspiring…which should they be? I was sitting in the reception of a company in Kuala Lumpur, waiting for a meeting with the MD. Behind the reception desk was a large piece of glass, from waist to ceiling height...
by Terry Murphy | Sep 6, 2019 | Management, Strategic Thinking
“What would have to happen in order for your part of the organisation to deliver on our strategy?” OK that could read ‘operation’ if your structure is small, but this is at the heart of essential management thinking. I’m quite aware the example I am about to...
