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Business Articles

Long time no see

Long time no see

Isn’t it nice to have a call from an old friend you haven’t spoken to in a while? In this time of social media and electronic communication, it seems real contact with people is becoming rare.

We keep in touch with a post, a tweet or an email, but “let’s meet up for a coffee…”, is this appropriate in the modern day, or old fashioned? read more…

What Do I Need To Start My Own Business?

What Do I Need To Start My Own Business?

Some will tell you “you need a Business Plan”, others may say “form a limited company”, but what do you really need?  There is one absolute necessity, without it you could be standing in this exact same place for years.

Start with an idea.  No, start with a passion.  No, start with a product…  All important starting points.  There are as many great starting points as there are entrepreneurs, and then some no doubt.

Personally, I am a planner. Sometimes to the point of paralysis.  And I start a plan with an end in mind.  Some people find product ideas easy, whether they are inventing widgets or offering their own skills as services. read more…

What Business Records Do I Need To Keep?

What Business Records Do I Need To Keep?

Of course there are statutory records that the tax man and the VAT man (or lady) will want you to keep.  But these are not the records I am talking about.  What records should you keep in order to monitor and improve your business?

The HMRC website and your accountant will help you out with the statutory stuff, and I do advise that you make an effort to keep these records meticulously.  But here we are talking about all the other records that will help you to grow your business. read more…

I Hate Asking For Money…How Do I Close Deals?

Talking about money is vulgar and not something one should do.  Sorry, did anyone mention Queen Victoria is no longer on the throne and we are not all upper-class toffs. Business is about the exchange of money for goods. If you have the goods, you are going to have...

Masterminding, Myth or Magic?

What have Henry Ford, Sir Richard Branson and Benjamin Franklin have in common?  They embrace or embraced the principles of Masterminding. No doubt there are many other traits in common across this group of great men. Nowadays, it is difficult to find a highly...

Can I Put Up My Prices?

Inflation is still quite low, and people are still feeling the effect of the recession.  So is it an appropriate time to raise your prices? The answer is, don’t think of price in a vacuum. Price must be balanced with value, either perceived or actual. An example of...

Will My Idea Make Money?

You may have heard the expression “Do what you love and the money will follow.”  Perhaps not so true if your real love is watching TV soaps, but otherwise, a great adage to work to. Here are 5 tips to ensure you are on track to make money from your idea. #1 Customers...

And The Winner Is…

Entering and potentially winning Business Awards, can be time consuming and is rather immodest. That’s just not British. So why should you? Let’s just dismiss one misconception. Well it might not be very British to ‘blow your own trumpet’ being loud and proud better...

7 Key Questions To Answer In Your Business Plan

Business Plan writing can seem daunting.  The templates online or from banks can be long, involved and frankly seldom get filled in.  But the plan is important to YOU.  Let’s take a different approach to writing your own Business Plan. At school we are taught the 5...

5 Reasons You Don’t Need A Business Plan

‘Business Plan’ is not a dirty word (phrase).  You’ve probably been plagued by the idea “You must have a Business Plan”.  Probably asked by others “Have you written a Business Plan?”  Yet a huge number of businesses launch and struggle forward without a business...

Top 10 ideas to ensure your marketing fails

There’s an old adage “I waste half my marketing budget, the problem is I don’t know which half”.  Well here are some ideas which you can rest assured will drag your results down.  I recommend you avoid them!! As the owner of a small business, you are now a marketer. ...

Don’t start your own business unless you know why

Why did you start your own business?  What a foolhardy thing to do.  No paid holidays, no sick pay, no pension, no promotions, no inflation linked pay rises. Do you have a friend or relative that challenges you with these ideas?  How do you counter them?  Do you...

Oh no, competition. I just found someone else does what I do.

When you go to a network meeting and the person immediately before you stands up and introduces themselves as doing exactly what you do, what do you do? I suppose you could then introduce yourself and say you are a trick-cyclist or fire-eater, you might get some...

All of the people, some of the time

We won’t retain all customers.  Not all of the people we meet become friends for life, but we can aim to make the percentage that stick around as high as possible. How far should we go to retain customers and clients and how do make them into raving fans? In a large...

My best friend ate my hamster

A compelling headline can invite a quick look inside, but if it is not supported by ‘great content’ it may fall flat. Newsletters have become a standard part of the electronic arsenal for businesses, but what are the keys to launching a newsletter, apart from an...